Neurologists and psychologists have been studying the impact of sounds on the human brain and emotions for decades and the science has proven that our primal responses to sounds are extremely fast. The neurological make of the human body provides for shorter neural passageways in order to get an audio signal to the brain Vs […]

We’ve all heard the music and special announcements while shopping. We’ve even shopped a while longer listening to a specific song. But have you given any thought to whether there was any strategy behind the music or whether it was just a random Spotify play list? For retailers and restaurants, sound is the most powerful